Smokey Bear stars in new PSAs and an Educational DVD in time for July 4th. WASHINGTON—The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to [read more]
WASHINGTON—The Ad Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about wildfire prevention. The new PSAs feature characters and scenes from Disney's Bambi and communicate Smokey Bear's enduring message, [read more]
Smokey Bear stars in new CG-animated PSAs and appears on Facebook, MySpace, and YouTube in time for July 4th. WASHINGTON—The Advertising Council joined today with the U.S. Forest Service and the National Association of State Foresters to launch a new series of public service advertisements (PSAs) designed to celebrate Smokey Bear's 65th birthday and provide [read more]
New PSAs and Smokey Bear’s first mobile app launch in time for the holiday weekend. WASHINGTON—The Ad Council, along with the USDA Forest Service and the National Association of State Foresters (NASF), launched a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about wildfire prevention. The [read more]
By Grant Peterson | This blog is a cross-post and will appear in the Summer 2022 edition of the National Woodlands Magazine. It’s no secret that forests have a tremendous capacity for storing carbon. But how can we harness that capacity in practical ways? And can we do it in time to make a meaningful [read more]
By Tyler Hoguet The World Economic Forum (WEF) launched 1t.org in January 2020 and has since helped establish Trillion Tree chapters across the globe, including in the United States. The 1t.org platform seeks to unify individuals, businesses, NGOs, and governments in a "global initiative to grow, restore, and conserve one trillion trees around the world" [read more]
Together with its partners in fire prevention, NASF is pleased to announce the launch of the new and improved smokeybear.com. Go ahead - click on over and check it out! Nearly nine out of every 10 wildfires in the United States are human-caused, which demonstrates one staggering fact: most of our nation's wildfires can be [read more]
By Mikayla Manthiram Construction material costs have seen a huge surge in the past year, with lumber alone garnering price hikes of 300%. But forestland owners aren’t any better off. What gives? Since early 2020, the cost of softwood lumber has jumped 112%, plywood prices have shot up 77%, and hardwood prices increased 32%.[1] A [read more]
Register Now The 2016 NASF Annual Meeting will be held September 19-22, 2016 at the Hilton Savannah DeSoto in Savannah, Georgia. The Georgia Forestry Commission is pleased to partner with the NASF to bring together the nation's forestry and wildfire leaders at the beautiful Hilton Desoto in historic downtown Savannah, GA. NASF looks forward to hosting you for [read more]
America's beloved wildfire prevention icon rings in birthday alongside fans and celebrities. WASHINGTON—Smokey Bear, the face of the longest-running PSA campaign in United States history, turns 75 today, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944. [read more]
